Your store.
Finally visible.
Finally off your plate.
A website, AI that takes work off your plate, and solid baseline protection, matched to your store. Supported for the long run instead of built once.
Three areas, working as one.
Website, AI support and baseline protection work together: you get visible, win back time in your day and stay protected while you do it. One partner for all three, instead of one for the website, one for IT security, one for AI.
A website that gets found
A new website that fits your shoe, sporting goods or apparel store: fast, mobile, findable locally on Google and in AI answers when someone nearby searches for brands, sizes or advice. With a connected Shopify store on request, so you can sell online, not just show what you carry.
An AI assistant that knows your paperwork
An AI assistant learns your own documents and processes: search, retrieve, summarize, prepare, automate. After the training you work with it on your own. Your data stays with you.
Baseline protection that closes the most common gaps
We close the most common entry points: two-factor sign-in, secured email, hardened Office 365. Plus short, understandable training so security lands in everyday work.
Four steps that build on each other.
From the first question to long-term support: not a project and then gone, but a path that grows with your store. Built for shoe, sporting goods and apparel retailers and related specialty retail.
Getting to know you
A conversation with no strings attached. We listen, understand your business and your goals and find out whether we are a fit. Free and without commitment.
Roadmap with a flat rate
A clear roadmap instead of a timesheet. You know up front what is coming and what it costs.
Implementation from one team
Website, AI support and protection from one team. No gaps in between.
Ongoing support
This is not a project that ends. It is monthly support that grows with you and keeps your business secure.
Every service in plain language.
Each area can be booked on its own or combined. You choose what your store needs right now.
From one partner. From the owners themselves.
You can get websites, IT security and AI in plenty of places. For an owner-run specialty store that usually means several vendors, a lot of overhead, a lot of off-the-shelf work and very little that feels personal. We deliberately do it differently.
Changing points of contact
Always the owners themselves, and they know your store
One client among many
We know seasonal stock, pre-orders and size runs from running a store ourselves
Overhead is baked into the price
Fair flat rates, transparent
Support by hotline and ticket
One fixed point of contact, reachable directly
Off-the-shelf program
Honest about the limits instead of overselling
More resources do not mean better support. What counts for your store is who actually picks up when you get in touch.
Three example situations from practice. One of them could be yours.
No page builder, no one-size-fits-all template. We know shoe, sporting goods and apparel retail from the inside: seasonal stock, assortment, in store and online. You will recognize your own situation, and we will show you where the biggest gain is. Every package continues with support: we do not hand over the keys and disappear after launch.
“Hardly anyone finds me online.”
A strong shoe or sporting goods store with a good assortment, but the website is years old or missing entirely. Customers have long been searching brands, models and sizes online first, before they come in to try anything on.
“I am drowning in admin work.”
Supplier emails, receipts and assortment questions eat up hours every week, time that is missing from selling: on the floor as much as in the online store.
“I want one partner, not three providers.”
Three providers, three invoices, and nobody sees the whole picture. In the end the coordination lands on your desk.
Not sure which situation is yours?
Let us talk first. In the free intro call we get to know each other and look together at the options and the levers in your business. If you then want to know precisely, the Deep-Dive Check follows: we look at your business in detail and show you the first step with the biggest payoff.
Book an intro call →Two halves, one whole.
Behind PAJO Digital are two people, not an anonymous agency team.
Jochen has been selling shoes, sportswear and apparel himself for more than ten years: in store and in e-commerce across more than ten online marketplaces in Germany and Europe. He also runs a company in the United States that puts European brands onto the large American marketplaces, so he knows both sides of the Atlantic from the inside. He knows exactly where the shoe pinches.
Patrick comes from enterprise-level IT security. He takes care of solid baseline protection that closes the most common gaps.
Two worlds of experience, one point of contact: after launch your project keeps getting personal attention instead of being left to itself. And because we work every day with the very AI tools we set up, the two of us move as fast as a larger operation, just without its overhead.
Most inquiries reach us through a referral. Patrick brings IT security at enterprise level, Jochen brings 10+ years of retail and e-commerce in shoes, sports and apparel. For owner-run specialty stores that want personal support instead of agency anonymity.
Get to know the people first. Then decide.
An introductory call with Patrick and Jochen: free, no obligation, no salesperson in between. We listen to where your shoe, sporting goods or apparel store stands today and what you have planned, answer your questions and tell you openly whether we are the right partner.
Intro call
FreeNo obligation and no sales talk. We get to know each other, work out whether it fits, and look together at the options and the levers in your store.
Deep-Dive Check
$430credited when you hire usOptional, for anyone who wants to know precisely: we look at your business in detail and show you the first step with the biggest payoff.